Wednesday, April 11, 2007

Anheuser-Busch releases 14er beer

According to Anheuser-Busch is planning to introduce Ascent 54 -- an authentic German-style dunkel weisse (dark wheat) beer available on draught in select bars and restaurants in Colorado.
Developed and brewed locally at Anheuser-Busch’s Fort Collins brewery, Ascent 54 is an unfiltered beer with "a delicate sweetness, complex taste and a surprisingly light finish."
The name seems to be a combo of 54 fourteeners and The Pikes Peak Ascent. Or maybe that's me being overly local.
Some other 14er-themed beer suggestions:
headache hefeweizen
Altitude sickness ale
Portly marmot porter
Lightning strike lager
Other suggestions?


AndyW said...

"a delicate sweetness, complex taste and a surprisingly light finish."

That sounds like Fat Tire, which I've never understood the popularity of. For my money, if you want a sweet, unfiltered wheat beer, you can't do better than Widmer Hefeweizen.

My college roomate said...

Do we really need another mountain themed beer?

Busch was good enough for everyone in my college. Why the hell is it no good now?

Jim Koch said...

Is there any question that this is just Budweiser with food coloring in it?

Dena Rosenberry said...

At Oregon State it was Raiiii-neeeeeer Beeeeeer (nice catch line to stick with me after all these years)

zen said...

Do we really need another mountain themed beer? Hell yea! Mmmm ... imagine a world where rivers flowed beer. Beer glaciers. Beer lakes. And deer droppings that tasted like beer nuts. Mmmmm.

Frank the tank said...

No. We definately don't need another mountain themed beer. We need more Southwestern/Mexican themed beer. Viva Tequiza!

Dave Philipps said...

It's true, there are already a lot of mountain-themed brews.
Coors (has a 14er on the label)
Kokanee (look for the yeti)
any others?

Zen said...

That's cause mountain kick ass. We can look out over all the flatlanders and just know that we're better than all of them.

Tho I do enjoy a nice Tecate whenever I'm prowling the slums of Tijuana, and a Pabst Blue Ribbon always goes down smooth anyitme I'm in the Midwest. Which is never on both accounts.

There's a billion of 'em, Dave. But for kicks I'll throw in...

Sierra Nevada Pale Ale (Chico, CA)
Great Divide Ridgeline Amber (Denver)
Only The Best Devil's Head Dark Lager (Divide, CO)

Barry said...

"14er beer...."???

Who are the ad wizards that came up with this campaign?