There's no joy in snowville

Well... unless you're in the ski business. There's the often told story that bookings at resorts surge when it snows during a Broncos game. Is the same true as the nation watches the Rockies humiliated by the Boston Red Sox?
Resorts hope so. They have decent snow and have done everything to play up ski footage during the game.
Here's a story on it from the Vail Daily.