A press release from Eureka! says the Chinese are not familiar with camping. (Or maybe they got their fill during the cultural revolution.)
“Supplying equipment to Floraland gives Eureka! the opportunity to introduce the outdoor lifestyle to a population that has never before had the tools to fully experience it. We are honored to play a pivotal role in China’s efforts to develop a new culture of camping,” said one of Eureka!'s spokesmen.
Visitors to FloraLand Camping can rent Eureka tents, sleeping bags and pads. Due to the early success of FloraLand, both partners are initiating plans to open additional campgrounds throughout the country.