Tuesday, September 25, 2007

How to sell a billion tents

This summer giant tent-maker Eureka! partnered with Chinese conglomerate Cheng-Du Zhixin Cooperation Ltd. Co. (say that fast three times) to build the first American-style family campground in China. It's called FloraLand.
A press release from Eureka! says the Chinese are not familiar with camping. (Or maybe they got their fill during the cultural revolution.)
“Supplying equipment to Floraland gives Eureka! the opportunity to introduce the outdoor lifestyle to a population that has never before had the tools to fully experience it. We are honored to play a pivotal role in China’s efforts to develop a new culture of camping,” said one of Eureka!'s spokesmen.
Visitors to FloraLand Camping can rent Eureka tents, sleeping bags and pads. Due to the early success of FloraLand, both partners are initiating plans to open additional campgrounds throughout the country.


Erik said...

Companies are doing a LOT of this in China. Companies that make sporting goods of all sorts from shoes to balls (not to camping) give away product and/or sponsor activities over there in hopes of creating customers. They especially do this with the school crowds, creating basketball or baseball teams. The evidence has shown that it works (is that really a good thing?)

Anonymous said...

Know what? Thanks for posting this picture. I wouldn't have been able to figure this tent out if you hadn't.