Tuesday, July 24, 2007

What's hot for 2008? Wheat accents

It's easy to forget the outdoor gear industry and the fashion industry have many close links. After all, much of the design is done by not-all-that-rugged trained fashion designers in New York and on the West Coast (and all over the Pacific Rim.) And retailers follow fashion trends closely. Probably not surprising, but a bit funny when you think about how many outdoor pursuits are in theory anti-fashion.
Anyway, I think this e-mail send out to outdoor industry folks by fashion color expert Dawn Rae Knoth , concerning "hot colors for 2008," is an insightful window into that outdoor fashion bridge. It's also quite funny, since, in spotting trends, she names pretty much every color out there.

Fresh colors
In the warmer months, we tend to dress with a little more color. Spring 2008 will offer many options to help us get out of winter doldrums. Fresh, clean colors like grassy greens, punchy oranges and bright reds bring a joyful sense of youth to the palette.

Pale tones
For the most part, spring 2008 colors range from mid-tone to pale. The palette is visually light. So, we see many hues with only the slightest hint of color. Soft gray is one of the most significant neutrals of the season. Also, pay attention to whispers of yellow, mint, pink and lavender, and a range of warm neutrals. Don't forget white. It's still critical to appearing modern and crisp.

Blues & blue greens
Blues and blue greens continue to be a strong theme. The hues range from electric, athletic blues to swimming turquoises to weathered denim to deep lagoon. There is a wide range here, definitely something for the most conservative customer to the most progressive. I especially love the combination of pool-like blues with poppy.

Natural & muted colors
When people tend to feel pessimistic, they are drawn towards brighter, happier colors. Recently, the general mood has become more positive and we see this reflected in the rising number of natural and muted colors in the spring 2008 palette. Some of my favorites this season are the rustic oranges, ochres and sable reds.Rich darks A few darks balance the palette and add richness.

Deep, dark brown -- almost black -- is one key color.
Navy, dark cedar and earthy or berry deep reds are others.Accent colors Similar to fall 2007, the most popular accent colors this season are yellow-inspired. Gold, lime and yellow add a fun hit of color. The brighter and clearer the hue, the faster and more athletic the look. For a more urban or casual feel, look for gold or wheat accents.


otowi said...

That is indeed rather ridiculous. I can't think of too many people who are that concerned about fashion trends when buying their outdoor clothing and gear. :) I think the writer was pretty much making it all up! :)

otowi said...

Oh, except the man in the picture - I don't think his yellow is muted enough - clearly out of style! :)

Brüno said...

"Fashion color expert" or Scheißendummführer???! The same frau who said Midnight Blue would be smashing in Winter '03???! Ich don't think so...

zen said...

Trail fashion is big billion dollar business. Especially for the wannabe crowd.