It doesn't take much to get the flatlanders excited about another ski season - a dusting of snow during a "Monday Night Football" game will do.
The cameras will roll Monday night as the Broncos play, and Colorado resorts are praying for a little snow to get viewers in the mood. “You can’t buy exposure like that,” said John Sellers,director of communications for Loveland Ski Area. “It gets everyone thinking about the ski season.”
Resorts are gearing up: Loveland and A Basin are making snow around the clock in the race to be the first to open. Silverton Mountain says it's in the race, too. Last year, Loveland won, opening Oct. 14.