Friday, June 16, 2006
Everybody's doing it
If you've started to think that a car topped with a kayak is the outdoor statement of the decade, you might be right.
The Outdoor Industry Foundation conducted a survey that showed that 12.6 million people got into a kayak at least once last year and about 2 million kayak regularly. In the foundation's first survey in 1998, 4.2 million had kayaked, and only 400,000 did it regularly.
Do you fit the kayak demographic: Young (more than half are 34 or younger); male (although the number of female kayakers is increasing); affluent - nearly half make at least $80,000 a year - and a resident of the Northeast or West. (Thanks to Clemson for the photo.)