Tuesday, April 25, 2006

Rolls off the tongue

That's the new name for the Outdoor Life Network. Network president Gavin Harvey explained the change: “Versus is a word that perfectly captures the essence of our brand. It is immediate shorthand for competition and has a range that can suit everything from stick and ball sports, to bull riding, to field sports."

“We felt it was a slam dunk, and sports fans we talked to all agreed.”

The network statement: "Whether it is man versus man, man versus beast or team versus team, the channel will celebrate sports at its best, where athletes and sportsmen compete at their highest levels with the greatest passion.”

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