Priorities, priorities

In a besieged economy, the snow sports market is booming with $2.35 billion in sales representing a growth rate of approximately 13 percent over the same period last season.

“The subprime mortgage crisis, the falling value of the dollar, increasing prices for consumer goods, and the high price of petroleum have hit the economy very hard but when the snow is good nothing will keep people off the slopes,” said Kelly Davis, Director of Research for SIA.

Or... maybe people that signed up for subprime home loans (and the hapless investors who bought them) don't ski.